Vertex Shops was born from a single frustration — building an online store was too hard, too slow, and too expensive for most entrepreneurs. We set out to change that.
Three engineers from Lahore who spent weekends trying to launch their own side-projects — and kept hitting walls.
In 2021, co-founders Zain, Sara & Hamza sketched Vertex Shops on a café napkin. The goal: zero friction from idea to live store.
Six months later, 40 beta stores went live. Average setup time dropped from 3 weeks to 4 hours. Merchants loved it.
Today Vertex powers over 12,000 stores across 38 countries, processing millions in orders every month.
Every product decision runs through three filters — is it simple, is it fast, does it help the merchant make more money?
Revenue tools, analytics, and support are built around what actually grows your sales — not what looks impressive on a pricing page.
If a 16-year-old can't launch a store in an afternoon, we've failed. Complexity is a bug, not a feature.
No hidden transaction fees. No enterprise paywalls. Every plan has honest pricing you can calculate before you commit.
Our roadmap is public. Our top feature requests come directly from the merchant community through monthly open calls.