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⚙️ Platform capabilities

The Engine
Behind Every Store

Core Vertex is the infrastructure layer that powers everything — from your storefront to your checkout to your post-purchase experience.

Core features

Everything your store needs

Six core systems, tightly integrated, maintained by our team so you never have to.

🛍️
Storefront Engine

Blazing fast storefronts

Every Vertex store scores 95+ on Google PageSpeed out of the box. Faster pages mean higher rankings and more sales.

  • Edge-cached globally on 200+ CDN nodes
  • Automatic image compression & WebP conversion
  • Lazy loading built into every template
  • Core Web Vitals optimised by default
💳
Checkout System

One-click checkout

Returning customers checkout in under 10 seconds. New customers in under 2 minutes. Fewer steps = fewer abandoned carts.

  • JazzCash, EasyPaisa, Stripe, PayPal
  • Cash on delivery with COD verification
  • 12-instalment buy-now-pay-later built in
  • Automatic fraud detection
📊
Analytics Suite

Decisions backed by data

Real-time dashboard with revenue, traffic, conversion rates, and customer lifetime value — all in one view.

  • Cohort analysis and repeat-buyer tracking
  • Product-level profit margin calculator
  • Traffic source attribution
  • Weekly automated email reports
Integrations

Connects with everything

Vertex plugs into your existing tools without replacing them.

📦

Shipping Partners

TCS, Leopards, Daewoo, DHL, FedEx — all with automated label printing and tracking.

📣

Marketing Tools

Meta Ads pixel, Google Tag Manager, Klaviyo, Mailchimp — connect in two clicks.

💬

WhatsApp Commerce

Sell directly through WhatsApp with automated order confirmations and delivery updates.